WHY IT'S WOW
Delivers major root lift without feeling stiff or sticky
Contains proprietary elastomers that form a “spring” at the roots
Root lifter that can be used on wet or dry hair
Non-yellowing; Never sticky or stiff for bouncy, natural styles
HOW TO USE
1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired.
3. Hit with blow-dryer heat for lasting results.